This unit, spacialised practices, is about thinking about the audience you are trying to reach with your work, and how best to get your message to them. It seems to me that the best way to get people interested in a work of art or an idea is to get them to participate. Since people who speak foreign languages are my target audience for this project, and they are likely to be geographically dispersed, e-mail seems an obvious choice for reaching them and also for getting them involved in the project.
A saying in the mail art movement is “senders receive,” meaning that one must not expect mail art to be sent to them unless they are also actively participating in the movement. Everyone who participates in the project indirectly by forwarding the message or directly and creatively by translating the phrase will know about the website where the project will be displayed, and can easily be contacted and invited to view it.